How it started
Sparks Social Club began with a simple but powerful question: what if dating could feel inspiring instead of transactional? We set out to reimagine dating by creating elevated singles events where creativity came first and romance second. By centering encounters around shared activities – from gallery visits to cooking workshops – we found that people connected more deeply when the focus wasn’t solely on romance, but on authentic exchange.
The response was immediate: guests weren’t just leaving with potential dates, they were leaving with new friends, collaborators, and a sense of belonging. That insight became the turning point for Sparks. If art, culture, and shared experiences could spark so much more than just romance, why limit it to dating at all?
Today, Sparks has evolved into a broader spectrum of social events in Berlin – from intimate gatherings and cultural mixers to brand activations and team events. What hasn’t changed is our ethos: to create spaces rooted in authenticity, atmosphere, and connection, where Gen Z and Millennial creatives can meet likeminded people and share moments that feel real.
Selin Ashaghimina
Co-Founder | Strategy & Creative Direction
Selin boasts over ten years of experience in social media marketing, digital strategy, and content creation, with a significant background in cross-media editing and advertising at renowned publishing houses such as Burda Hearst Publishing. Alongside her media expertise, she is currently completing a systemic coaching certification, which further strengthens her ability to facilitate meaningful dialogue and community-driven experiences.
Deeply committed to philanthropy, with a strong academic background in the humanities and social sciences and volunteering experience at various non-profits, Selin brings an ethos of authenticity and inclusivity into Sparks Social Club. As co-founder, she leads strategy and creative direction to design enriching experiences that spark connection — from curated social events to brand collaborations and creative activations.
Josefine Kidon-Selzer
Co-Founder | Operations & Partnerships
Josefine brings over a decade of expertise in public relations, talent management, and event coordination. She currently works as a talent manager for high-profile artists, models, and influencers, guiding leading voices in the creative and cultural industries with strategic insight and long-term vision.
At Sparks Social Club, she combines this experience with her organizational strength to provide the infrastructure behind our creative endeavors. Ensuring that our daily business runs seamlessly, she elevates both operations and partnerships, making every event a showcase of precision, innovation, and cultural relevance.